@other{https://thesis.library.caltech.edu/id/eprint/13582, authors = "Kalsow, Gretchen Anne", title = "A Microeconometric Analysis of Consumer Response to Direct Marketing and Mail Order", year = "1997", url = "https://resolver.caltech.edu/CaltechTHESIS:11202019-123647830", id = "https://thesis.library.caltech.edu/id/eprint/13582", doi = "10.7907/1x9m-x446" }